
If the songs that become viral on TikTok are really a result of the internet's global id, then the music industry will never be able to monetize it. That's an optimistic outlook, and one I hope is true.

YourLocalLibrary says that the way that these two ironic modes are canceling each other out shows that the internet at large is beginning to move away from a culture of calling things cringey or making fun of sincerity. But there's a second layer of irony in not putting your enjoyment of something behind a wall of ironic detachment and just liking something even if it is a little bit embarrassing, using the song as a way to make fun of that kind of ironic detachment where you can't like anything unless you're doing a bit. There's a kneejerk reaction to like the song as a way of saying that it sucks-essentially, to like it ironically. One TikToker who goes by YourLocalLibrary said that in their estimation, people are enjoying the song on two levels of irony. Its title references a Fortnite item, called a Chug Jug, that's used to heal while it currently isn't available in-game, it's still a pretty iconic symbol.

It's about being so endeared by this person's creativity that you love it despite of, or because of, it's flaws. 00Fortnite Default Dance Music Death sound ( Fortnite ) Vine Boom Super Bass Boosted chug jug with you fortnite battle pass Come here boy my friend here. 'Chug Jug With You' was first uploaded in 2018, and slides new lyrics about Fortnite the massively popular battle royale video game over 'American Boy's' iconic beat. What's remarkable about the response to "Chug Jug With You" on TikTok is that it's not about making fun of the person behind the song, who most users believe to be an actual child. Changing the lyrics to be about Fortnite does not diminish that. I listened to that song every day of my life in the year in 2008 when it was released, and it's still a bop now. Leviathan created his channel on December 2.

By 2019, the popularity started to fall, but in early 2021, it again rose in popularity. In late 2018, his song 'Chug Jug With You' became an internet meme. Part of it has to do with the fact that "American Boy" by Estelle is a stone cold banger. Just wiped out tomato town Levi (born: Octo() age 17), better known online as Leviathan, is a Canadian YouTuber and musician known for his Fortnite-based song parodies.
